GreenMondays #7 - Best Practice for Sustainable Business Communications - "Can Marketing Communication save the Planet?"

Best Practice for Sustainable Business Communications

Brief: Yuka Kojima, Account Director and Motoko Sakashita, Senior Planner in the Strategic Division of McCann World Group, will present sustainability business communication case studies in Japan and share McCann's perspective on the challenges and solutions for brands that are pursuing sustainability.

This is a really great presentation that uses many excellent real life examples of corporation that are either getting it right, or really stretching the truth - and often getting punished for it!

This event is critical for anyone involved in Marketing Communications or CSR and will be of interest to anyone interested in Green issues, the environment & Sustainability.


Key speaker's bio of Motoko Sakashita
At the marketing communication company McCann Erickson, started as an Insight Executive and conducted "McCann PULSE", a program of weekly focus group interviews to grasp consumer insights of all ages. Also a member of the "Real Mothers" team, has been studying indepth about true demand among Japanese mothers.

Today, as a Senior Planner, launched CSR program "Planet McCann" while being involved in communication projects for various international and domestic clients.

Please RSVP.

Cost, Yen 3,000 to FujiMamas for their excellent Asian fusion Tapas & 2 drinks

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