The Real Value of Sustainable Businesses

[Zach Smith]

As I talk with prospective members of Abound about their businesses, the business of sustainability and the challenges of being a leader in sustainable business, one of the recurring themes we encounter is that of value.

This theme of value was echoed at the Triple Bottom Line Investment (TBLI) conference I attended in Tokyo. A number of speakers admitted and were confounded by the fact that, from a conventional assessment paradigm, sustainable businesses were often not the best choice for ROI.

A recent conversation with Stephen Aiguier from Green Hammer, a sustainable building company in Oregon, led us to the under-developed notion of relational capital. As it is currently understood relational capital is a subset of the valuation of “intangibles”. This begs the question of what is “tangible?”

Well, assets are tangible but what is their value? The value of assets depends on their valuation-a process of assigning an amount to them. This amount is a shared understanding, an agreement.

Traditionally, a business has been valued by it’s bottom line and top line performance. Cash flow is also a popular indicator. For a publicly traded business this becomes a much more complex process as all sorts of arcane formulae are applied to a business to describe its value to various stakeholders. The business has different values depending on the interests of the stakeholders. Again, we are looking at shared understanding, agreement.

We need to expand our shared understanding and agreement around this concept of value. Legally businesses are people. Actually businesses are complex open systems subtracting and adding value in the markets, communities and environments in which they operate. Both spiders and web, they weave and are nodes in a Value Web. The more resilient the web, the more value it provides. The more skillful the spider, the more resilient the web, the stronger the nodes.

The value of business is its capacity to sustain that which sustains the business-the Value Web. This is relational. In these relationships is the real value of sustainable businesses. Skillful engagement with the Value Web is the pathway to abundance. Abundance is a healthy, highly resilient Value Web.

What is the value of your business?

You can read more of my posts on the Capacity Evolution Blog

[Donald Nordeng]

Tangible assets are physical assets in accounting terms. For example the buildings and property the company owns.

You are discussing valuations or fair value valuations of "assets". What is the fair-value asset valuation of an acre of rainforest? The price it can be sold for is what it is currently. Changing this is what is needed.