A new report out on greenwash – the Greenwash Guide USA – from Futerra Sustainability Communications and Business for Social Responsibility finds that:
* · Global trust in business is at an all time low even while demand for green grows in the recession:
* o Only 13% of people trust advertising and approx 10% across the U.S. and UK trust green claims.
* o But 4 out of 5 people are continuing to buy green in the downturn, with 19% buying more.
* · Regulators, NGOs and the media are asking tough…
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Posted on October 6, 2009 at 7:25pm —
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Thanks for sharing time with you at the party at Greenz the other day.
I'm interested in your business and looking forward to seeing you again.